Billy Reid is an American fashion designer. His clothing is known for its classic updated traditional styling made from high quality fabrics but with unique accents, self-described as “low-fi Southern bred luxury.”
The company is headquartered in Florence, Alabama. Its roots are in Mr. Reid’s hometown of Amite, Louisiana. Billy’s mother owned a women’s boutique shop in his grandmother’s former home. That influence inspired Billy to pursue the fashion industry.
He had a four year stint with Saks and spent years with Reebok.
His emphasis is on USA manufacturing, proprietary textiles development and high quality construction.