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It’s better for the land, the farm-workers and your well-being to wear pure organic cotton.

Chemical pesticides and fertilizers are forbidden. No genetically modified plants may be used to grow organic cotton.

Organic cotton is more water efficient because organic agriculture promotes healthier soil that more effectively absorbs water.

Organic cotton is made from long staple fibres that increase durability when worn which is also beneficial for the environment.

Organic cotton production encourages biodiversity and animal welfare and it helps in building local communities.

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